The New JCP
So lately I’ve been seeing a lot of commercials for the “new” JCP.
But they were kind of confusing. Like, were they not ever having a sale again? Were they becoming a bargain basement retailer? I couldn’t figure it out. And the commercials were really no help at all.
Then I opened today’s newspaper and there sat the JCP flyer looking suspiciously glossy…more like a thin catalog than a flyer. After browsing, I think I’ve deciphered the new JCP “red, white, and blue” pricing strategy.
Red: Everyday prices — no sales, no gimmicks.
White: Month-long values — this stuff goes on sale at the first of the month and returns to normal price at the end.
Blue: Unadvertised best prices — products are marked down on the 1st and 3rd Friday of every month.
They’ve also revamped their return policy. You can now return anything, anytime, anywhere.
In the grand scheme of things, this is pretty huge. JCP was losing it’s lackluster for sure, so I’ll be curious to see how things turn out now. I’m actually excited about the pricing on furniture and the fact that, in most cases, the delivery price is built right into the price you see. I’ve got my eye on a pretty sweet couch and chaise for the family room.
photo credit: jcp